What is the future of social media marketing?

With the ever rising number of social media users every second around the world, social media marketing has become one of the most important marketing platforms, reaching billions of people within no time. Social media marketing not only gives us a wide customer reach, brand name and improved customer services but is also cost effective.

While opportunities are endless, new marketing trends are on a rise. The upcoming trends include more of video content, social media dependency for business promotion and development, hiring of micro influencers which include people with more than 30K followers to endorse and promote products, use of AI in social media and Chat bots replacing customer services.