IGNORING ONLINE MARKETING IS LIKE OPENING A BUSINESS BUT NOT TELLING ANYONE
WHY BUSINESSES NEED DIGITAL MARKETING
DIGITAL MARKETING WILL DELIVER SUCCESS
You have a company website but you are not getting high amount of customer traffic to you site? You got all the basics in place – a well designed website with detailed products or services, contact addresses and portfolios, but still no traffic? Unfortunately, just having a website, is not enough to bring traffic to your site. Digital marketing is the only way to drive traffic to your website
WHAT IS DIGITAL MARKETING
In its simplest sense, digital marketing is promotion of your business online(on Internet). If you think of your website or mobile site as a shopfront, digital marketing encompasses all the ways you can promote your business on the internet and attract customers (known as ‘traffic’).
Some types of digital marketing are :
- Search Engine Marketing
- Adwords campaigns
- Social media marketing
- Blogs and forums
- Email Marketing
- Online Display Ads
BILLIONS OF SEARCHES EVERY DAY
The internet search engines, such as Google, follow strict formulas that determine which websites will be successful for each keyword search.
There are 40,000 searches using Google every second. Every second! That totals more than 3.5 billion searches over 24 hours.
There could be thousands of searches every month looking for your service or products. And the only way to get the market share you want is through digital marketing
SUCCESS WITH DIGITAL MARKETING
GET MORE VISITORS TO YOUR SITE
Search engine traffic can increase the number of visits to a website exponentially . Businesses have reported more than 100% increase in the web site traffic within 3-6 months after search engine optimization
Research shows that digital marketing provides better conversion rates than traditional marketing such as television, print media and radio. The recent slump in adverting sales for television and print media and the dramatic increase in mobile platform adoption are testaments to this change. A digital marketing strategy provides a way for small and medium business to grab customers away from their big competitors
COST EFFECTIVE SOLUTION
Digital marketing is suited to every size of businesses. The amount spent is infinitely adjustable to the budget and aims of the business. Many of the digital advertising models work on a ‘pay for results’ basis, which means a highly cost-effective campaign is possible. And many of the digital marketing platforms such as social media, email software and online directories are either very cheap or free – costing only the time to update them.
MEASURABLE AND TARGETED
Organizations spend more on digital marketing than traditional media not only for its effectiveness but for its ability to target specific demographics, and generate measurable statistics using intelligent software. Sample reports enable give a glance of what is working, and what is not. This information can then be used to continue to fine-tune and adjust campaign to achieve the best results.